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Description
Ingredients
Product Details
Define your style with confident texture and a natural matte finish using Wella EIMI Matte Texturising Paste. This versatile styling paste is perfect for creating undone, tousled looks with flexible hold and zero shine. Whether you're going for a messy, lived-in style or controlled separation, this paste lets you express your individuality with ease.
Formulated with Wella’s advanced styling technology, it provides medium hold that allows for reworking throughout the day—without any stiffness or buildup. The lightweight, non-greasy texture distributes easily through short to medium-length hair, adding shape, definition, and touchable texture. Ideal for both men’s and women’s styles, it gives hair a controlled, matte finish that looks effortless but lasts.
Packaged in a convenient 2.53 oz container, Wella EIMI Matte Paste is a must-have for your daily grooming routine. It’s perfect for achieving casual, street-style looks or adding subtle polish to more structured styles. Take control of your hair with a professional-grade paste that works with your creativity—not against it.
Medium hold with a matte finish: Offers a natural look with pliable hold for textured, undone styles without shine.
Flexible styling control: Rework and reshape your hair throughout the day without flaking or stiffness.
Lightweight, non-greasy formula: Applies easily and evenly, leaving hair soft to the touch while adding texture and volume.
Ideal for short to medium-length hair: Perfect for both men and women looking to create modern, tousled looks or structured detail.
Salon-quality performance: From Wella’s trusted EIMI styling line, designed to help you express your individuality through hair.
*Ingredients may vary slightly due to formula updates by brands. Please consult packaging for most accurate list of ingredients
Product Recommendations
Frequently Asked Questions
Wella Eimi Matte Texturizing Paste contains a blend of polymers, resins, and conditioning agents designed to create texture and hold. The formula includes water, mineral oil, and plant-based thickeners that work together to provide matte finish without shine. For a complete ingredient list, refer to the product packaging or Wella's official website.
Wella Eimi Matte Texturizing Paste is formulated to be gentle on hair and scalp. However, if you have a known sensitivity to styling products or specific ingredients, perform a patch test before full application. If irritation occurs, discontinue use and consult a dermatologist. Always apply to dry hair and avoid direct contact with the scalp.
Apply a small amount (about a dime-sized portion) to dry or towel-dried hair, focusing on the mid-lengths and ends. Work the paste through your hair using your fingers or a comb to distribute evenly. Build texture by rubbing your fingers together and scrunching hair upward. For stronger hold, use slightly more product. Style as desired and rework throughout the day if needed.