What it is:
Liquid Line from American Crew presents Groom, an easy to apply, versatile lotion that adds texture and definition.
What it does:
Light-weight and water based, Groom is formulated with a duality of purpose - allowing your hair to bend and separate without stiffness or flaking. Flexible hold lets you create styles that fall to gravity.
What else you need to know:
Medium hold. Low Shine.