The Plant Extracts for Color Hold which are in all Dennis Bernard products, are extracted to maximum concentration for product creating Super Antioxidants. The Super Antioxidants in all smart SOLUTIONS products protect the hair from harmful radicals & eliminate any damage caused by oxidation. The dynamics of hair color go beyond formulation. Two key elements are the correct and time efficient application of the color along with the recommendation of a home care regimen to the client.
The application techniques and time factor come with the stylist's experience and are relatively simple to master. However, from the client's perspective, their primary concern is they want their color to stay vibrant and shiny, as if everyday was the day it was done.